In the cross-border e-commerce industry, the timely update of logistics information has always been a thorny issue. Recently, I heard an interesting case.

A friend who engages in cross-border purchasing shared her troubles. She just received an order for a batch of European luxury bags, and the customer has already paid, but the logistics information is stuck at the 'customs clearance pending verification' stage. She keeps refreshing the backend but sees no progress. The customer's demands are incessant, and some even threaten to request a refund.

This situation is not an isolated case. Cross-border logistics data needs to be transmitted between multiple blockchains, and each synchronization takes a long time, with transaction fees accumulating with each cross-border transfer. For small purchasing businesses, these additional costs and time delays are a significant burden.

However, ERA's 'cross-chain collaboration' technology provides a solution to this problem. Unlike traditional cross-chain methods, ERA has built a 'smart transfer station'. Whether it is the logistics chain in Europe, the payment chain domestically, or the customs verification chain, data can smoothly connect within the ERA network without the need for repeated verification or multiple payments.

After using ERA technology, the customs clearance information updates that originally took half a day can now be completed in just a few minutes. Even more pleasing is that the handling fees have been significantly reduced due to the elimination of intermediaries, now only one-third of the original cost.

This high-efficiency, low-cost solution is exactly what cross-border merchants truly need. The innovation of ERA lies in its lack of excessive pursuit of complex technical concepts, focusing instead on solving practical problems: making cross-border data transmission faster and reducing operational costs for merchants.

In today's world of increasingly frequent global trade, technological innovations like ERA that can genuinely enhance efficiency and reduce costs will undoubtedly bring new opportunities and development space for cross-border e-commerce.