When it comes to social projects, they often resemble a trendy song that is popular for a while on the streets; everyone enjoys it, but after some time, it gets replaced with a new tune. However, I recently came across UXLINK, and it feels like that classic old song, re-arranged and returning with new energy in 2025.

The special thing about UXLINK @UXLINKofficial is that it is not just an ordinary social platform, but a "social bridge" that helps everyone easily enter Web3. Through group chats, social mining, and simple and fun mini-games, it greatly reduces the complexity of blockchain, making it more appealing for more people to get involved.

What's even better is that it uses a dual token design:

A currency called UXUY, which seems to be a daily consumption coin, will be "burned" as it is used more, maintaining a sense of scarcity;
Another UXLINK is a governance token that allows users to participate in community decisions and become a part of the ecosystem.

Let me share some numbers for reference: UXLINK now has over 30 million registered users, with 8 million active users on the chain, and the number of groups has exceeded 110,000, which is quite impressive in the social blockchain project space.
The token price is currently around $0.35, with a market cap of approximately $170 million. Although it has dropped significantly from its historical peak, it still provides a solid foundation, leaving room for future growth.

Recently, they launched an activity called "Mindshare Mining," which encourages everyone to create more content and contribute to the community. The reward pool is $300,000, which is slightly less than the first season, but it lasts longer and covers a wider range, clearly aiming to cultivate community vitality in the long term.
Another interesting point is that they also play quite well offline, for example, they held a check-in event at the Gangnam subway station in Seoul, connecting the online community with real life, which feels quite fresh.

I personally think that the biggest challenge for UXLINK is how to transform the enthusiasm of so many users into truly valuable content and ecological vitality.
After all, AI is increasingly capable of helping to write content, and the behavior of artificially inflating numbers can easily become rampant, making it really difficult to maintain content quality. If the project can do well in this regard, it will definitely be able to go further in the future.

Overall, UXLINK is not just a connection point for social and blockchain, but more like an upgraded version of the Web3 user experience.
To be honest, I am looking forward to what new gameplay it can bring next. What do you think? In the Web3 era, how should social projects balance user growth and ecosystem health?